Success For Small Enterprises Is About Being Seen On Google Maps
Today, the name of the marketing strategy for locally based businesses is to ascertain how to get on Google maps. For the majority of the last century, it was relatively easy for a locally based business to attract new clients. A listing or display advertisement in the classifieds was all that was required for several small businesses to get the telephone to ring. Times have evolved. Today the heavy bulky yellow pages is fast becoming a relic of a bygone era.
One of the biggest barriers to overcome when developing a prosperous business today is staying focused and on track. It is easy to become distracted with information overload. That is the way to plan your work and work your plan.
Even though some people still count on the yellow pages, most people rely on the online world these days. This is true in all age groups, but is almost universally true among anybody below age 40. If you want to be located when a prospective client is looking to get your services or products, you absolutely need to be where they are looking. And today that's online. And particularly for local businesses it implies learning how to get on Google maps when somebody does a Google Local Places search.
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And yes we are talking especially about Google as it continues to be the 800 pound gorilla because 7 out of 10 searches online are done on Google, despite recent modest gains by Bing. A good showing in Google is vital to your business in today's world. And getting on the Google Map which shows up for local searches is the fastest and best way to help prospective clients find your business.
New Clients Matter
Every business needs new clients. You are always losing clients to death, people getting away and the occasional goof up. Admit it, none of us are perfect. Well you may be, but then you are exceptional.
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You especially need a continuous flow of new clients if you are in a "one of" type business like roofing, where you obtain relatively few repeat customers. Without that flow of fresh clients, your business will perish on the vine like a tomato plant in a drought.
You need an internet marketing package that clearly shows in depth tips on how to get the business noticed by the many people who surf the internet. Well there are many internet marketing packages out there today.
If you are in a field where you can expect repeat business, you understand that the value of that new client is not their initial first time purchase, but rather their potential lifetime of purchases from your business. This lifetime value of a client can be significant, even if their typical purchase is fairly modest. The larger that lifetime value is, the more you should be willing to pay to attract that very first visit and purchase.
There are useful tools in the market nowadays which can help your home business or physical business. This is lead extraction software.
Now if you are attempting to significantly grow your business and/or starting a whole new business, the importance of new clients is evident. Customers are the lifeblood of every business. How you handle them, once they find you, determines how long they will be with you, and how long you stay in business. However the initial step you wish to take is learning how to get on Google maps. I recommend looking Amazon or Google itself for resources to train you the right way.
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